Decided before the page renders.
A session loads the Intelligent Tag. The visitor is resolved and decided in milliseconds, before the page finishes rendering, so the right offer is the first one the visitor sees, not a correction after the fact.
- SignalThe session opens and the Intelligent Tag fires on the landing page.
- IdentityThe visitor is resolved, cross-device.
- GraphThe visitor is matched against the portfolio customer graph.
- DecisionThe standard decision model returns the state in milliseconds, with the offer, layout, and price presentation chosen for it.
- ActivationThe page changes through the Page Plan SDK before the paint.
- AttributionWhat the session did is written back, and trains the next decision.
No flash of the wrong offer: the flash-of-default-content adapter holds the decided region until the score lands, and releases the default if it does not.
What each state does on a page.
- HHighPremium bundle, checkout prioritized.
- MMediumStandard offer with a decide-now incentive.
- LLowEntry offer, lighter-weight page.
- NNon-buyerA simple entry offer. No incentive spent.
- RRiskVerification step before checkout.
- UUnidentifiedDefault experience; the session still feeds the loop.
The flagship model. The IH Score is the standard model in the model library. Other models, and custom models built on a brand's own outcomes, decide alongside it.
What it takes to run it.
- MomentAny web session: paid landing pages, product pages, checkout.
- SignalThe Intelligent Tag on the page. Tag documentation
- ActivationThe IH Score and the decision, returned to the page and to your stack. Action endpoint
- LatencyReturned inline, in milliseconds, before the paint.
- Failure modeNon-blocking. No score, no delay: the default page renders.
- Page changesPage Plan SDK, with the FODC adapter.
- RecordEvery outcome is written back as a Decision Record (Session Disposition codes in the references).
- Access modesAssisted, Programmatic, or Partner. Access modes
Build it.
Everything an engineering team needs to run Intelligent Page is in the developer center, documented and self serve.
Intelligent Page integration
Install, the decision object, and the offer swap on the page.
Intelligent Tag
The script that identifies the visitor and asks for the decision while the page loads.
Page Plan SDK
Change the offer, the order, and the copy from the decision, with the flash of default content adapter.
API · SDKs · References · API keys
Who runs it.
Growth
Paid traffic
The same media spend returns more per visitor, because the offer fits the visitor who arrived.
Engineering
One tag
A documented tag and endpoint, non-blocking, with a defined default when the score does not land.
Finance and risk
Checkout
Risk states carry a verification step before value is given away.
Try it on a week of your own sessions.
We score a sample of your traffic and show the distribution of states, the revenue each represents, and what deciding on it would have changed.
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