Intelligent Handshake®

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Intelligent Email

Remail by score. The file is treated as six states, not one list: each name gets the cadence and offer its value earns, and suppression where there is none.

House file · one list, six statesHPremium sequence, every 3 daysMStandard, a reason to decide nowLEntry offer, weeklyNLight nudge, lowest costRSuppressed, verify firstUDefault sequence

The file, sorted by what each name is worth.

Every visit and call that Intelligent Handshake scores leaves a state on the visitor. Intelligent Email turns those states into triggered return paths through the email platform you already run, so the next message each person receives is set by what they are worth, not by which list they happen to be on.

  1. SignalA session that ended without an order, a call without a sale, or a scheduled pass over the file.
  2. IdentityEach address is resolved to the person behind it.
  3. GraphThe person is matched against the portfolio customer graph, with every scored visit and call.
  4. DecisionOne state per address, with the sequence, offer, and cadence chosen for it, or suppression.
  5. ActivationYour email service provider sends. Intelligent Handshake decides; your platform delivers.
  6. AttributionOpens, clicks, and orders are written back.

What each state does in the inbox.

  • HHighFull sequence, premium offer, fastest cadence.
  • MMediumSequence with a reason to decide now.
  • LLowEntry offer, lighter cadence.
  • NNon-buyerA light nudge at the lowest cost.
  • RRiskSuppressed from offers.
  • UUnidentifiedDefault nurture; engagement feeds the loop.

The flagship model. The IH Score is the standard model in the model library. Other models, and custom models built on a brand's own outcomes, decide alongside it.

What it takes to run it.

  • MomentTriggered and scheduled email.
  • SignalThe IH Score on each address, from scored sessions and calls.
  • ActivationState-based audiences and triggers, delivered to your email platform.
  • IntegrationYour existing email service provider. No new sending infrastructure.
  • RecordEvery outcome is written back as a Decision Record (Session Disposition codes in the references).
  • Access modesAssisted, Programmatic, or Partner. Access modes

Build it.

Everything an engineering team needs to run Intelligent Email is in the developer center, documented and self serve.

API · SDKs · References · API keys

Who runs it.

CRM and retention

The file as states

Six audiences that mean something, instead of one list and a set of guesses.

Growth

The second chance

A paid visit that did not convert gets a follow-up that fits the visitor who left.

Finance

Send spend

Sends and incentives follow value, and stop where there is none.

See your file as six states.

Bring a sample of your email file. We show how it splits by state, and what sending on it would have changed.

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