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Intelligent Ad

Retarget by score. Spend follows the states worth returning to, and stops on the ones that are not.

Retargeting pool, beforeEvery visitor bid the sameAfter scoringN and R removed, H weighted up

Retargeting that knows who it is paying for.

Retargeting usually pays to follow everyone who left. Intelligent Ad sends your ad platforms audiences built from the score, so return spend concentrates on the buyers who carry value and is withheld from the ones who do not.

  1. SignalA scored visitor leaves without an order.
  2. IdentityThe visitor is resolved, cross-device.
  3. GraphThe state travels with the visitor in the portfolio customer graph.
  4. DecisionStates become audiences and exclusions, with bid guidance by state.
  5. ActivationAudiences are synced to the ad platforms you already buy on.
  6. AttributionReturns and orders tie back to the state and the spend that brought them.

What each state does in paid media.

  • HHighHighest bid priority, premium creative.
  • MMediumStandard retargeting with an incentive.
  • LLowLow-frequency reminder.
  • NNon-buyerLow cost reminders only.
  • RRiskExcluded.
  • UUnidentifiedPlatform default; response feeds the loop.

The flagship model. The IH Score is the standard model in the model library. Other models, and custom models built on a brand's own outcomes, decide alongside it.

What it takes to run it.

  • MomentPaid retargeting across your ad platforms.
  • SignalThe IH Score from scored sessions and calls.
  • ActivationState-based audiences and exclusions.
  • IntegrationAudience sync to the platforms you already buy on.
  • RecordEvery outcome is written back as a Decision Record (Session Disposition codes in the references).
  • Access modesAssisted, Programmatic, or Partner. Access modes

Build it.

Everything an engineering team needs to run Intelligent Ad is in the developer center, documented and self serve.

API · SDKs · References · API keys

Who runs it.

Media buyers

Audiences

Audiences built on value instead of on recency alone.

Growth

Return on spend

The same retargeting budget, concentrated on buyers who come back and buy.

Finance

Waste

Spend on non-buyers is kept to the minimum and risk is excluded before it is bid, not reconciled after.

See your retargeting pool, decided.

Bring a week of site traffic. We show how your retargeting pool splits by state, and where the spend would have gone.

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