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Intelligent Mail

Scored direct mail. The drop list is ordered by value before it is printed, and the names with no value never cost a stamp.

HPremium pieceMStandard pieceLStandard pieceNPostcardRHeld backUTest cellThe drop list, ordered by state before it is printed

The drop list, decided before print.

Direct mail is the most expensive touch per name, and most lists are cut by recency and geography. Intelligent Mail scores every name on the file and sets the piece, the offer, and whether the name is mailed at all, by state.

  1. SignalThe house file or a prospect list is prepared for a drop.
  2. IdentityEach name is resolved to the person behind it.
  3. GraphThe person is matched against the portfolio customer graph.
  4. DecisionOne state per name, with the piece, the offer, and inclusion chosen for it.
  5. ActivationThe ordered list goes to your print and mail house.
  6. AttributionResponses and orders, by channel, are written back.

What each state does in the mailbox.

  • HHighPremium piece, full offer.
  • MMediumStandard piece with a response deadline.
  • LLowLighter format, entry offer.
  • NNon-buyerA postcard at most.
  • RRiskSuppressed.
  • UUnidentifiedHeld, or mailed as a control.

The flagship model. The IH Score is the standard model in the model library. Other models, and custom models built on a brand's own outcomes, decide alongside it.

What it takes to run it.

  • MomentDirect mail: catalogs, postcards, and offer mailers.
  • SignalThe IH Score on each name on the file.
  • ActivationA drop list ordered by state, with piece and offer assigned.
  • IntegrationA file handoff to your print and mail house.
  • RecordEvery outcome is written back as a Decision Record (Session Disposition codes in the references).
  • Access modesAssisted, Programmatic, or Partner. Access modes

Build it.

Everything an engineering team needs to run Intelligent Mail is in the developer center, documented and self serve.

API · SDKs · References · API keys

Who runs it.

Direct marketing

The drop

Piece and offer matched to the value of the name, not to the average of the list.

Finance

Print and postage

The most expensive touch is spent where it is most likely to return.

Analytics

A built-in test

Holdouts and U-state controls make every drop a measured one.

Bring your last drop.

We score a past drop list and show what ordering it by state would have changed, in pieces, postage, and response.

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